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4.9
333 reviews
100% would recommend this product
Customers overwhelmingly praise this swaddle for transforming infant sleep, with nearly all reporting dramatic improvements in duration and quality. The standout feature is the arms-up design enabling self-soothing and reducing startle reflexes—something traditional swaddles couldn't achieve. Reviewers consistently describe babies sleeping through the night for the first time, extending naps from 30 minutes to 4+ hours, and settling instantly when swaddled. The double zipper is celebrated for convenient nighttime diaper changes, eliminating frustration with loose blankets or escaping babies. Most appreciate the soft, stretchy, breathable fabric, though a few note sizing runs small. A handful report their baby didn't respond well, but these cases are exceptionally rare among hundreds of glowing reviews.
1-15 of 250 written reviews
Best for squirmy babies
My baby absolutely hated being swaddled as early as 1 week old. He would thrash and scream until his arms were free, and no one got any sleep. We tried going cold turkey, but his startle reflex was still too strong - and no one got any sleep. These swaddles have been a LIFESAVER! He's so relaxed in them, and they take less than 10 seconds to zip on or off.
Easy and quick lifesavers
We use these with our twins and it makes bed time so seamless. The zipper makes it quick and our boys love them! They’ve slept through the night since they were 2.5 months old because of the Love to Dream swaddles 🙌
so helpful for night diaper changes
normal swaddles were a struggle with our baby, he loved to have his arms up but we didn’t want him to startle himself by leaving his arms out, this was the perfect swaddle for us
Amazing product
Amazing quality, so comfy for my baby to sleep in. He is 10 weeks old and absolutely loves his Swaddle Up!
Wish we’d had it in the hospital!
Baby boy had been sleeping SO well with his Love to Dream swaddles since we got home from the hospital. I ordered one to test it and we did as soon as we got home because in the hospital, we couldn’t keep a traditional swaddle on him no matter how it was done; double swaddled by nurses even, his hands came loose every time and he would grab at his face and wake himself up. I wished I had the one I’d bought then! This solved that problem immediately upon our return home, so I of course had to come back and order three more. They’re in constant rotation!
Great product
The swaddle is great. The quality of the cloth could be improved but it’s not bad.
The best
My baby is so comfy in the hands up swaddle, and it’s so easy to put him in it! No noise, no fuss.
The best
My baby is so comfy in the hands up swaddle, and it’s so easy to put him in it! No noise, no fuss.
Love love love!
My daughter loves this swaddle, it keeps her secure but still allows for some movement as she doesn’t like her arms started down by her sides. It’s a great option for babies who like to sleep with their arms above their heads. The material is super soft, washes great and they have the cutest designs!
Love love love!
My daughter loves this swaddle, it keeps her secure but still allows for some movement as she doesn’t like her arms started down by her sides. It’s a great option for babies who like to sleep with their arms above their heads. The material is super soft, washes great and they have the cutest designs!
So easy to use
This swaddle makes naps and nighttime sleep so much easier for us, and our baby settles so quickly once he’s in his Love to Dream.
So easy to use
This swaddle makes naps and nighttime sleep so much easier for us, and our baby settles so quickly once he’s in his Love to Dream.
Best swaddle!
I am on my 3rd baby and the first two I wish I would have known s out these swaddles so I could started using them sooner. The quality, durability, and easy function of them are amazing. And my baby sleeps really well in it. Will be gifting these to all my friends who will have kids.
Best swaddle!
I am on my 3rd baby and the first two I wish I would have known s out these swaddles so I could started using them sooner. The quality, durability, and easy function of them are amazing. And my baby sleeps really well in it. Will be gifting these to all my friends who will have kids.
LOVE my swaddle up!!
My baby absolutely loves his swaddle up! I will always use this brand!
1-15 of 250 written reviews
Best for squirmy babies
My baby absolutely hated being swaddled as early as 1 week old. He would thrash and scream until his arms were free, and no one got any sleep. We tried going cold turkey, but his startle reflex was still too strong - and no one got any sleep. These swaddles have been a LIFESAVER! He's so relaxed in them, and they take less than 10 seconds to zip on or off.
Easy and quick lifesavers
We use these with our twins and it makes bed time so seamless. The zipper makes it quick and our boys love them! They’ve slept through the night since they were 2.5 months old because of the Love to Dream swaddles 🙌
so helpful for night diaper changes
normal swaddles were a struggle with our baby, he loved to have his arms up but we didn’t want him to startle himself by leaving his arms out, this was the perfect swaddle for us
Amazing product
Amazing quality, so comfy for my baby to sleep in. He is 10 weeks old and absolutely loves his Swaddle Up!
Wish we’d had it in the hospital!
Baby boy had been sleeping SO well with his Love to Dream swaddles since we got home from the hospital. I ordered one to test it and we did as soon as we got home because in the hospital, we couldn’t keep a traditional swaddle on him no matter how it was done; double swaddled by nurses even, his hands came loose every time and he would grab at his face and wake himself up. I wished I had the one I’d bought then! This solved that problem immediately upon our return home, so I of course had to come back and order three more. They’re in constant rotation!
Great product
The swaddle is great. The quality of the cloth could be improved but it’s not bad.
The best
My baby is so comfy in the hands up swaddle, and it’s so easy to put him in it! No noise, no fuss.
The best
My baby is so comfy in the hands up swaddle, and it’s so easy to put him in it! No noise, no fuss.
Love love love!
My daughter loves this swaddle, it keeps her secure but still allows for some movement as she doesn’t like her arms started down by her sides. It’s a great option for babies who like to sleep with their arms above their heads. The material is super soft, washes great and they have the cutest designs!
Love love love!
My daughter loves this swaddle, it keeps her secure but still allows for some movement as she doesn’t like her arms started down by her sides. It’s a great option for babies who like to sleep with their arms above their heads. The material is super soft, washes great and they have the cutest designs!
So easy to use
This swaddle makes naps and nighttime sleep so much easier for us, and our baby settles so quickly once he’s in his Love to Dream.
So easy to use
This swaddle makes naps and nighttime sleep so much easier for us, and our baby settles so quickly once he’s in his Love to Dream.
Best swaddle!
I am on my 3rd baby and the first two I wish I would have known s out these swaddles so I could started using them sooner. The quality, durability, and easy function of them are amazing. And my baby sleeps really well in it. Will be gifting these to all my friends who will have kids.
Best swaddle!
I am on my 3rd baby and the first two I wish I would have known s out these swaddles so I could started using them sooner. The quality, durability, and easy function of them are amazing. And my baby sleeps really well in it. Will be gifting these to all my friends who will have kids.
LOVE my swaddle up!!
My baby absolutely loves his swaddle up! I will always use this brand!
The first step to achieving deeper sleep is our Love to Dream™ Swaddle Up, the award-winning baby swaddle that keeps your little one’s arms in a more natural upward position, with a hip-healthy design and helps prevent night-time waking from your baby’s natural startle reflex. The unique ARMS UP™ design of SWADDLE UP™ replicates your baby's behaviour in the womb, allowing the natural ARMS UP™ position & allows them to place their hands to the mouth for true SELF-SOOTHING™. Made from soft, cosy cotton, our baby swaddle is available in different temperature ratings that ensure comfort all year round. For best fit result please select size according to your child’s weight, not their height or age. You must stop using SWADDLE UP™️ when your baby shows signs of trying to roll & transition to SWADDLE UP™️ TRANSITION BAG or SUIT.
The first step to achieving deeper sleep is our Love to Dream™ Swaddle Up, the award-winning baby swaddle that keeps your little one’s arms in a more natural upward position, with a hip-healthy design and helps prevent night-time waking from your baby’s natural startle reflex. The unique ARMS UP™ design of SWADDLE UP™ replicates your baby's behaviour in the womb, allowing the natural ARMS UP™ position & allows them to place their hands to the mouth for true SELF-SOOTHING™. Made from soft, cosy cotton, our baby swaddle is available in different temperature ratings that ensure comfort all year round. For best fit result please select size according to your child’s weight, not their height or age. You must stop using SWADDLE UP™️ when your baby shows signs of trying to roll & transition to SWADDLE UP™️ TRANSITION BAG or SUIT.
| Package Dimension (cm) | 21H x 2.8L x 16W |
| Package Weight (kg) | 0.11 |
| Material | 93% Cotton 7% Elastane |
| Country Of Origin | CHINA |
| Package Dimension (cm) | 21H x 2.8L x 16W |
| Package Weight (kg) | 0.11 |
| Material | 93% Cotton 7% Elastane |
| Country Of Origin | CHINA |
We offer an exchange, store credit or refund within 30 days of purchase or, an exchange or store credit after 30 days. For members of BBfamily, it's extended to 60 days. Terms and conditions apply.
Excluded from returns:
View our full Change of Mind Return Policy here.
We offer an exchange, store credit or refund within 30 days of purchase or, an exchange or store credit after 30 days. For members of BBfamily, it's extended to 60 days. Terms and conditions apply.
Excluded from returns:
View our full Change of Mind Return Policy here.
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