Baby Bunting
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Select a rating to filter the reviews.

4.9

5 out of 5

182 reviews

100% would recommend this product

What parents are saying

AI summary of customer 182 reviews

Customers overwhelmingly praise this swaddle for transforming baby sleep, with nearly all reporting dramatic improvements in sleep duration and calmness. The arms-up design allows babies to self-soothe by bringing hands to their face, while the unique construction significantly reduces the startle reflex, helping newborns sleep through the night for the first time. The zip design enables effortless nighttime diaper changes and feeds without full removal. Reviewers consistently highlight the soft, breathable fabric and multiple TOG options as essential for temperature regulation across climates. Customers describe the fit as true-to-size and secure yet gentle, with babies accepting it immediately. Most consider it a game-changer, with many purchasing additional units or gifting to friends. A few note minor initial resistance that resolved within days.

Customer photos

1-15 of 130 written reviews

  • 5 out of 5

    Great quality!

    by

    My daughter loves it! She sleeps very well with it. The hands up helps her to soothe herself

    lovetodream.com

    I recommend this product

  • 5 out of 5

    Summer Newborn Necessity

    by

    Love this items to help keep my newborn comfortable to cool.

    lovetodream.com

    I recommend this product

  • 5 out of 5

    Best sleeper around night night!

    by

    I bought this for my grandson it looked so comfortable on the babies and the reviews were all positive. Before we got this sleeper he was having trouble sleeping for longer periods but thanks to Swaddle Up he has slept longer and falls asleep faster. He looks so comfortable. The material is so soft and his arms are free to stay up just how he wants them!

    lovetodream.com

    I recommend this product

  • 5 out of 5

    Best swaddle for summer nights!

    by

    Amazing swaddle for warmer nights! Baby loves being able to move freely but also feel cosy enough to self settle! Definitely recommend!

    lovetodream.co.uk

    I recommend this product

  • 5 out of 5

    COULDN’T BE WITHOUT

    by

    This has saved us in this hot weather now we can still swaddle him! Love love love

    lovetodream.co.uk

    I recommend this product

  • 5 out of 5

    Perfect swaddle

    by

    Works very well on newborn. Baby weighed 7lbs 8oz and this size fit perfectly

    lovetodream.com

    I recommend this product

  • 5 out of 5

    Five Stars!

    by

    This swaddle is magic! Couldn’t recommend it enough.

    lovetodream.co.uk

    I recommend this product

  • 5 out of 5

    Great for hot weather

    by

    This has been perfect for the recent heatwave in the UK. My 10 week old has worn the swaddle ups since birth and sleeps amazingly. I’m dreading the day he can’t wear them any more!

    lovetodream.co.uk

    I recommend this product

  • 5 out of 5

    Cutest Olive

    by

    Perfect fit, true to size and even good space for longer newborns.

    lovetodream.com

    I recommend this product

  • 5 out of 5

    Lovely and soft

    by

    I love this sleep sack. It’s really soft and lightweight. In the heatwave our baby has been sleeping in this and a nappy. Perfect.

    lovetodream.co.uk

    I recommend this product

  • 5 out of 5

    Amazing

    by

    Baby loves this. He sleeps with his arms up so this is perfect. It stops his startle reflex which used to wake him all the time! Keeps him super cool in the heatwaves too!

    lovetodream.co.uk

    I recommend this product

  • 5 out of 5

    10/10

    by

    Love the very thin material on those hot summer nights!

    lovetodream.com

    I recommend this product

  • 5 out of 5

    Stops newborn startles

    by

    Getting these for our twins allowed us to transfer them without them startling themselves awake! Made them feel so snug and secure!

    lovetodream.co.uk

    I recommend this product

  • 5 out of 5

    Lovely swaddles for newborns who like free arms

    by

    Soft, just warm enough to not overheat, and keeps her much calmer than the Velcro mummy swaddles do!

    lovetodream.com

    I recommend this product

  • 5 out of 5

    Game changing

    by

    Changed from needing to swaddle our lo to just being able to put them in a sleep suit and get the same effect, he won't sleep without it now

    lovetodream.co.uk

    I recommend this product

Customer photos

1-15 of 130 written reviews

  • 5 out of 5

    Great quality!

    by

    My daughter loves it! She sleeps very well with it. The hands up helps her to soothe herself

    lovetodream.com

    I recommend this product

  • 5 out of 5

    Summer Newborn Necessity

    by

    Love this items to help keep my newborn comfortable to cool.

    lovetodream.com

    I recommend this product

  • 5 out of 5

    Best sleeper around night night!

    by

    I bought this for my grandson it looked so comfortable on the babies and the reviews were all positive. Before we got this sleeper he was having trouble sleeping for longer periods but thanks to Swaddle Up he has slept longer and falls asleep faster. He looks so comfortable. The material is so soft and his arms are free to stay up just how he wants them!

    lovetodream.com

    I recommend this product

  • 5 out of 5

    Best swaddle for summer nights!

    by

    Amazing swaddle for warmer nights! Baby loves being able to move freely but also feel cosy enough to self settle! Definitely recommend!

    lovetodream.co.uk

    I recommend this product

  • 5 out of 5

    COULDN’T BE WITHOUT

    by

    This has saved us in this hot weather now we can still swaddle him! Love love love

    lovetodream.co.uk

    I recommend this product

  • 5 out of 5

    Perfect swaddle

    by

    Works very well on newborn. Baby weighed 7lbs 8oz and this size fit perfectly

    lovetodream.com

    I recommend this product

  • 5 out of 5

    Five Stars!

    by

    This swaddle is magic! Couldn’t recommend it enough.

    lovetodream.co.uk

    I recommend this product

  • 5 out of 5

    Great for hot weather

    by

    This has been perfect for the recent heatwave in the UK. My 10 week old has worn the swaddle ups since birth and sleeps amazingly. I’m dreading the day he can’t wear them any more!

    lovetodream.co.uk

    I recommend this product

  • 5 out of 5

    Cutest Olive

    by

    Perfect fit, true to size and even good space for longer newborns.

    lovetodream.com

    I recommend this product

  • 5 out of 5

    Lovely and soft

    by

    I love this sleep sack. It’s really soft and lightweight. In the heatwave our baby has been sleeping in this and a nappy. Perfect.

    lovetodream.co.uk

    I recommend this product

  • 5 out of 5

    Amazing

    by

    Baby loves this. He sleeps with his arms up so this is perfect. It stops his startle reflex which used to wake him all the time! Keeps him super cool in the heatwaves too!

    lovetodream.co.uk

    I recommend this product

  • 5 out of 5

    10/10

    by

    Love the very thin material on those hot summer nights!

    lovetodream.com

    I recommend this product

  • 5 out of 5

    Stops newborn startles

    by

    Getting these for our twins allowed us to transfer them without them startling themselves awake! Made them feel so snug and secure!

    lovetodream.co.uk

    I recommend this product

  • 5 out of 5

    Lovely swaddles for newborns who like free arms

    by

    Soft, just warm enough to not overheat, and keeps her much calmer than the Velcro mummy swaddles do!

    lovetodream.com

    I recommend this product

  • 5 out of 5

    Game changing

    by

    Changed from needing to swaddle our lo to just being able to put them in a sleep suit and get the same effect, he won't sleep without it now

    lovetodream.co.uk

    I recommend this product

  • Innovative winged design encourages your baby’s natural “arms up” sleeping position, helping them feel snug, safe, and soothed.
  • Supports your little one’s ability to self-settle, promoting longer, more restful sleep for the whole family.
  • Double-ended zip allows for effortless nappy changes without needing to fully unwrap your baby.
  • All-in-one style means there are no loose blankets or layers to come undone or kick off in the cot.
  • Designed to allow the legs to move freely, helping to reduce the risk of hip dysplasia.
  • 0.2 TOG Material is ideal for room temperatures between 24°C & 27°C.
  • Made from a single layer of premium cotton blend to reduce the risk of overheating while providing gentle warmth.
  • Expertly finished seams inside and out ensure lasting quality and comfort for your baby.
  • Designed to layer perfectly with Love to Dream™ sleepwear for a complete sleep solution.
  • Easy care: machine washable and safe for the tumble dryer.
  • Available in three sizes: Newborn, Small, and Medium.

Help your baby sleep longer and more peacefully with the revolutionary Love To Dream™ Swaddle Up™. Featuring a patented design, this game-changing swaddle allows for a more natural Arms Up™ position, giving babies the freedom to self-soothe by safely accessing their hands. Loved by parents worldwide, the Swaddle Up™ is the perfect solution for safer, more restful newborn sleep.

WARNING: HIGH FIRE DANGER KEEP AWAY FROM HEAT AND FLAME

  • Innovative winged design encourages your baby’s natural “arms up” sleeping position, helping them feel snug, safe, and soothed.
  • Supports your little one’s ability to self-settle, promoting longer, more restful sleep for the whole family.
  • Double-ended zip allows for effortless nappy changes without needing to fully unwrap your baby.
  • All-in-one style means there are no loose blankets or layers to come undone or kick off in the cot.
  • Designed to allow the legs to move freely, helping to reduce the risk of hip dysplasia.
  • 0.2 TOG Material is ideal for room temperatures between 24°C & 27°C.
  • Made from a single layer of premium cotton blend to reduce the risk of overheating while providing gentle warmth.
  • Expertly finished seams inside and out ensure lasting quality and comfort for your baby.
  • Designed to layer perfectly with Love to Dream™ sleepwear for a complete sleep solution.
  • Easy care: machine washable and safe for the tumble dryer.
  • Available in three sizes: Newborn, Small, and Medium.

Help your baby sleep longer and more peacefully with the revolutionary Love To Dream™ Swaddle Up™. Featuring a patented design, this game-changing swaddle allows for a more natural Arms Up™ position, giving babies the freedom to self-soothe by safely accessing their hands. Loved by parents worldwide, the Swaddle Up™ is the perfect solution for safer, more restful newborn sleep.

WARNING: HIGH FIRE DANGER KEEP AWAY FROM HEAT AND FLAME

Package Dimension (cm)28H x 2.8L x 16W
Package Weight (kg)0.16
Material 97% Cotton, 3% Elastane
Country Of OriginCHINA
Package Dimension (cm)28H x 2.8L x 16W
Package Weight (kg)0.16
Material 97% Cotton, 3% Elastane
Country Of OriginCHINA

Getting your little one ready for sleep is simple with this thoughtfully designed swaddle. Begin by laying it out flat on a secure surface and opening the zip so it’s easy to place your baby inside. Gently place your baby on their back in the center of the swaddle, guiding their arms into the specially shaped pockets that support a natural "arms-up" posture. This familiar position helps them feel calm and settled.
For additional tips or specific scenarios, consult the Love To Dream Swaddle Guide or the brand’s FAQ resources.

Getting your little one ready for sleep is simple with this thoughtfully designed swaddle. Begin by laying it out flat on a secure surface and opening the zip so it’s easy to place your baby inside. Gently place your baby on their back in the center of the swaddle, guiding their arms into the specially shaped pockets that support a natural "arms-up" posture. This familiar position helps them feel calm and settled.
For additional tips or specific scenarios, consult the Love To Dream Swaddle Guide or the brand’s FAQ resources.

"Wash before first use Close zipper before washing Warm gentle machine wash in wash bag with similar colours Pull into shape after washing, before tumble drying/line drying Tumble dry on low Warm iron if necessary Wash immediately after every use Do not soak or bleach garment, iron zip or dry clean"
"Wash before first use Close zipper before washing Warm gentle machine wash in wash bag with similar colours Pull into shape after washing, before tumble drying/line drying Tumble dry on low Warm iron if necessary Wash immediately after every use Do not soak or bleach garment, iron zip or dry clean"

We offer an exchange, store credit or refund within 30 days of purchase or, an exchange or store credit after 30 days. For members of BBfamily, it's extended to 60 days. Terms and conditions apply. 

Excluded from returns:

  • Clearance and discontinued items
  • Infant formula and food
  • Toilet training items
  • Underwear and swimwear
  • Items sold in unsealed packaging designed for close skin contact
  • Baby Bunting Gift Cards

View our full Change of Mind Return Policy here.

We offer an exchange, store credit or refund within 30 days of purchase or, an exchange or store credit after 30 days. For members of BBfamily, it's extended to 60 days. Terms and conditions apply. 

Excluded from returns:

  • Clearance and discontinued items
  • Infant formula and food
  • Toilet training items
  • Underwear and swimwear
  • Items sold in unsealed packaging designed for close skin contact
  • Baby Bunting Gift Cards

View our full Change of Mind Return Policy here.

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